Social media signals and their roles in Google rankings

[Cristianpm]

Hello,

I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that.

Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google.

What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites?

Thank you

[dfmt]

Social signals matter to Google and are important for your brand simply because they improve your online visibility and mimic the same sort of relationship building and recommendations of products and services that we do in real life. As a result, social signals:
Indicate trust and authority
Help content to get indexed faster
Justify the presence of backlinks
Increase inbound links
Increase brand awareness

TTF The Tyre Factory

[salena]

There is absolutely (almost) no link between social signals and Google ranking your site. I saw a case study once where I guy showed that it did. But I can tell you from my own experience that it doesn't matter for SEO. It can help you in gaining popularity for your site.

[kumarsatish]

Great information thanks for sharing with us

[Priny1974]

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium