What is considered as more significant, creating content or building backlinks?

[KateSteel]

What is considered as more significant, creating content or building backlinks?

[fayeseom]

Both content and backlinks are important for a website. Content helps to optimize keywords and rank them higher in search engines. Backlinks also help to rank keywords and also builds traffic from various external sources.

[SerenMckay]

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

[CarolineMurphy]

Both are important to succeed in any competitive market and as long as you are supplying great content that people want to read and link to, and your sharing your content/site/pages in the right places you should earn links naturally without having to build them all.

For example, if you were to share news of your new post on other relevant sites and people like what they read, they are likely to talk about it and share it. Another great way to get people talking about and sharing your content/link is via social networks such as twitter and facebook.

But yes, the bottom line is, without sharing your content in some form, it will not gain links, which means it will fall behind other that also have good content but are outranking you because they are getting it to more people and are building and/or earning more links.

Content is king, but links are the kings prawns, and what's a king without his followers?! Nothing, because without them the king is no one!

[SerenMckay]

As per my experience, both are equally for driving huge traffic and sales. As we all know that content is a King and Google also gives first priority to quality content. On the other hand, Backlinks are the back bone of the site.

[LisaHandson]

I would place Content over Backlinks on any day.
Take for example you are an event manager. Your way of getting clients is via referral from other people whom we can term as people whom you requested to promote your company. Now, you work for the client & the event ends up disastrous. This doesn't puts up a good impression at all.
Similarly, backlinks are mode which create referrals to your website/page. People may well enter the link but you may end up losing the potential consumer if the content is poor.
Additionally, your website would also rank better in search engines if there's a good content.