Keyword location in URL permalink structure effect on SEO?

For discussion of general Search Engine Optimization, not specific to any engine.
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albertCage01
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Keyword location in URL permalink structure effect on SEO?

Post by albertCage01 »

Keyword location in URL permalink structure effect on SEO? i am having a large Real Estate website & now i had adding some locations as a keywords in permalinks ? so i wanted to ask you that how is it effective to improve my ranking or not ?

fayeseom
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Re: Keyword location in URL permalink structure effect on SEO?

Post by fayeseom »

From my perspective, Google doesn't care at all. Keywords in the url might mean something but they carry incredibly little weight.
A logical URL structure can however provide great insight and intelligence when looking at crawl activity in log files, grouping backlinks by area etc.

For example, it might be very handy to review site performance at a state level.

I would not recommend a new url structure for any perceived SEO impact. If you do make sure all URLs redirect properly and expect a short term performance hit.

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