Keywords are not just important for the SEO of a website, they are important for off-site content and social profiles as well. ... Now, it is important to focus on creating content that is unique, high quality, and relevant while still using your target keywords when it is appropriate.
Targeted keywords are specific phrases that you think your potential customers and visitors might use in a search engine hoping to find a site like yours. Targeted keywords are usually going to be phrases, not individual words