Android Apps with AI-driven Solutions for eCommerce Growth

[dineshdhiman]

With constant sprouting of technology and wireless devices, M-commerce is a field that is blooming in terms of purchasing products or services online. This trend of mobile devices has opened a plethora of growth opportunities for retailers along with a new perspective on the current eCommerce applications.

Over the past several years, mobile applications have been at the center of attraction for everyone. The sole reason for rising consumer appreciation is easy accessibility. From communicating to social media to ordering food, there is a mobile application for that.

Two prominent players in the mobile market- Android and iOS. A huge no. of apps are based on these two platforms with a more inclination and affordability (users aspect) towards Android.

In the second quarter of 2018, Android held a market share of 88% with an increasing trend in the following months. With this in mind, many retailers are jumping in the Android market to harvest their offerings to grow their online business.

Though mobile app development is a profitable way to expand your business still there are a lot of considerations like choosing the right platform; offering a seamless UX; adopting different technological trends like AI/AR/VR.

If you are more into game development, AR and VR are two concepts that can benefit you. However, you can implement these in the eCommerce business to a certain limit.

In this article, I shall be focusing on AI or Artificial Intelligence adoption in your Android app development. Artificial Intelligence is an umbrella term including Machine Learning, General Intelligence, Robotics, and other Natural language processing.

AI provides the machines with a capability to analyze and learn from human intelligence and behaviors. It is a stimulation of human intelligence that is being processed by machines. Such technological advancement doesn’t only cut down on time but also saves a lot of effort and money involved in manual process.

To start with, below are some of the AI-driven solutions in which you can incorporate AI in your Mobile App development on the Android platform.

Voice Search Assistance

Every retailer ought to be really focused when it comes to ‘voice search’ as it is profoundly gaining its place amongst users. Voice-enabled products in the market like Google Assistant or Alexa are becoming commonly used in the consumer market.

As per the Gartner report, “In 2020, nearly 30% of the online interactions would be screenless i.e. by voice command.”

For mobile devices, ‘voice search assistance’ can easily cut down on manual tasks while taking commands with mere spoken words of users. For instance, users can simply search the products while saying long tail keywords like ‘pink color top’ etc. So, its early adoption in your mobile commerce shall definitely be impressive and profitable amongst users.

To ensure an efficacious and accurate implementation of voice technology, you can hire Android developer who is adept with the latest trends and holds an adequate experience in the same.

Personalization

“Personalization” is something that every consumer desires nowadays. Not just a simple implementation in desktop commerce but also a perfect blend of personalization in the mobile interface is required.

Artificial Intelligence holds complete flexibility to offer an in-depth and prognostic Android mobile application to satisfy consumers’ increasing demand for personalized experiences. With predictive capabilities, AI can help you to read, store, and recall previous users’ interactions.

Having to mention, some streaming examples of AI-driven mobile apps are MyStarbucksBarista and TacoBot. These apps are perfect examples of automating the ordering preferred choices with simple taps.

You can also offer potential users with such kind of apps that can help you to grow tremendously.

Image Recognition

Technology has come a long way from scanning barcodes or coupons to Images to find relevant information. Many organizations are already using this capability with remarkable outputs in terms of UX and user engagement.

So, you can also try to use an AI-driven ‘image recognition system’ in an Android app to allow users to recognize and discover an image on internet.

Smarter Messaging Apps

Who doesn’t like to have smart suggestions and interactions from digital assistants? Of course, every one of us would do.

There are multiple applications based on AI like ‘Cortana’ that are easily available to enhance your M-commerce appeal to consumers. From smart replies to useful information, to set up reminders, etc. it does all and that too without any human involvement.

You can opt for such apps in your online retail business. Or, you can ask the mobile app experts to build tailored solutions that are unique to your mobile commerce endeavors.

Key Takeaway

AI or Artificial Intelligence is boon to online retail. With the least human interaction, it can help you to set up, engage end users, and grow your business.

In today’s competitive world, if you succeed to adopt an appropriate prowess of AI in your mobile world, you can definitely remain unsurpassed. At last, I hope that you find this article relevant and informative.

For queries or concerns, you can contact me. Thanks for reading through.

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