Personalization Is Key To Customer Delight

[JasonBrown]

Every individual is unique and wants different things. The one size fits all approach simply doesn’t work, especially when dealing with customers who come with expectations of varied levels like a color palette that pops up on Microsoft Word. Sometimes, these expectations are met & some other times, there is a gap. But, to be able to delight the customer, brands need to meet all of their expectations and rise above them.

Customers like to feel in control (There’s even a study to prove this fact). Passive consumption just doesn’t cut it anymore – they feel a need to be co-creators of their individual experiences. Personalization, thus becomes a key factor in shaping that experience.

Personalization helps them cut through the information overload and find offerings that are just right for them.Instead of expending time and effort evaluating multiple choices, they can immediately zero in on an almost-bespoke product or service, or customize it to their tastes.
https://cloudcherry.com/blog/personaliz ... r-delight/