How does website speed actually impact search ranking?

For discussion of general Search Engine Optimization, not specific to any engine.
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ritesh3592
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Re: How does website speed actually impact search ranking?

Post by ritesh3592 »

The faster your website loads, the happier your visitors are. The happier they are, the lower your bounce rate. The lower your bounce rate, the higher you rank on Google. That is how website speed affects your SEO.
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atocloud
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Re: How does website speed actually impact search ranking?

Post by atocloud »

Their is no direct impact of Website speed on SERP ranking, it inversely affects as lower the loading speed higher the bounce rate means visitors left your site.
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