SEO and SMO

[Joe Singh]

Hi,

What is the difference between SEO and SMO?

[RockyMtnHi]

SEO (Search Engine Optimization) is the process of creating your website, its content and external links to your site for the purpose of high search engine rankings.

SMO (Social Media Marketing) is the process of leveraging social media sites to benefit your website.

[userinsight]

Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising of course.

[jayerson]

In SMO you have to create your own profile and your own group. It is created through the use of networking in social bookmarking, video and photo sharing websites.SMO is part of SEO.

[nukeseo]

Basically SEO is a small part of SEM. SEO focuses majorly on the on-site and off-site changes and adjustments for producing higher rankings in the search engine results. SEO and SEM goes hand-in-hand, rather if used in combination can generate incredible results in the search engine result pages.

SEO concentrates on meta tags, titles, keyword density, effective and clean html coding whereas SEM looks into the search engine submission, paid inclusion, directories submission, traditional adds, Pay Per Click, Pay Per Sale and press release.

[rayter]

Search engine optimization (SEO) is just one aspect of Search Engine Marketing (SEM). There are other methods like PPC, paid advertising, etc.

[abhay.sinha22]

A comparison of SEO and SMO

There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Some of the similarities are...

1.Linkability - If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.
2.Good content - This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.
3.Pull marketing - Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them.

Some of the differences are...

1.Channels - This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc...
2.Target Audience - Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.
3.Goals - With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.
4.Participation - With SMO you should actively participate in the same activities that your audience does, with SEO there is not as much participation.

[Roger_Silvester]

SEO stands for Search Engine Optimization. Simply put, SEO helps you optimize your website for search engines. It makes sure your website is accessible to search engine spiders, which allow your website to be indexed.

SMO stands for Social Media Optimization. SMO helps you in the process of making your website as user friendly as possible.

All you need is to find the right balance between SEO and SMO to create a user friendly site that can be easily picked up and indexed by the search engines.

[None]

Dude SEO is also part of a SEM.

[kaviraj]

Hi

SEO is the process in which optimizers make changes according to spider's criteria and user's point of view. SMO is the strong technique which is used in performing SEO process.

[Teena12]

A comparison of SEO and SMO

There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Some of the similarities are...

1.Linkability - If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.
2.Good content - This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.
3.Pull marketing - Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them.

Some of the differences are...

1.Channels - This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc...
2.Target Audience - Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.
3.Goals - With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.
4.Participation - With SMO you should actively participate in the same activities that your audience does, with SEO there is not as much participation.

Thanks for Nice Explanation

[shruchi nagar]

Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

Some Comparisons and Similarities of SEO and SMO:

Link Building:
SEO - Inbound links are a large determining factor in rankings.
SMO - Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO - Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO - Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO - The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO - Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable…
SEO - By search engine spiders.
SMO - By human readers.

Content:
SEO - Quality content is important in order to rank well.
SMO - Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:
SEO - Content alone will not produce high rankings. The structure of the site must also be sound.
SMO - While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO - Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO - Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO - Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO - Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO - Trusted domains will have a positive effect on all pages, including new pages.
SMO - Power profiles on sites like Digg can keep traffic flowing with new submissions.

[shruchi nagar]

Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

Some Comparisons and Similarities of SEO and SMO:

Link Building:
SEO - Inbound links are a large determining factor in rankings.
SMO - Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO - Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO - Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO - The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO - Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable…
SEO - By search engine spiders.
SMO - By human readers.

Content:
SEO - Quality content is important in order to rank well.
SMO - Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:
SEO - Content alone will not produce high rankings. The structure of the site must also be sound.
SMO - While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO - Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO - Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO - Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO - Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO - Trusted domains will have a positive effect on all pages, including new pages.
SMO - Power profiles on sites like Digg can keep traffic flowing with new submissions.