A working definition of "black hat?"

[Kaiser]

Is it just a metaphor for circumventing search engine policy or are these actual, prescribed techniques? If so, I assume it's a good way to get your site banned. How would you go about making sure your SEO company isn't using these techniques?

[shruchi nagar]

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

[Kaiser]

Thanks for the explanation. I do have one more question: what are doorway pages? Is this like a portal page? And, If the page has enough unique content and it just happens to link to your site is it still considered a doorway?

[rayter]

Thanks for the explanation. I do have one more question: what are doorway pages? Is this like a portal page? And, If the page has enough unique content and it just happens to link to your site is it still considered a doorway?

Doorway pages are used for keyword spamming. They often contain hidden texts in order to load the page with occurrences of a specific keyword. It's a blackhat seo practice. It's also called as a jump page, an entry page or a bridge page.

[rypher21]

doing this will benefit you for awhile but later on this will get a bad consequences in your end...